5 reasons to study International Fashion Marketing and Design Management

Young male fashion Masters student studying at his laptop next to a clothes rail and two mannequin dummies with measuring tape around his neck ponders why study fashion marketing

Why do you want to study fashion marketing or design management?

Perhaps you are looking to launch your own brand, drive business impact in your company or enhance your overall global fashion management skills.

Whatever your motivations, our fashion Masters course will help you progress your management career and Lead the Future of Fashion.

In this blog, we explore five reasons why studying an online International Fashion Marketing and Design Management MA/Postgraduate Certificate at the University of Leeds could be the right move for you.

1. Specialise in managing international fashion

Our fashion Masters course is one of very few online fashion management courses that integrates the two areas of fashion marketing and design management, drawing on expertise from leading academics at the University of Leeds School of Design.

By learning more about the relevance of the strategic aspects of design management and service design, you’ll be expertly placed to facilitate fashion management decisions in a truly unique and global industry. Alongside this, you’ll learn to drive and manage international fashion marketing campaigns in the digital age, developing the relevant strategic problem-solving skills required of fashion leaders.

2. Elevate your fashion marketing expertise

Our fashion masters course offers a solid grounding in fashion marketing – exploring the various implications of marketing and branding on organisations operating at an international scale. As the industry rapidly fluctuates through the growth of influencer marketing, fashion leaders must be quick to react to consumer trends and demands.

Through our module in Strategic Digital Marketing for Fashion, you’ll develop a critical understanding in building successful fashion brands, the strategic decision-making process, and the impact of different fashion marketing strategies on a company. Throughout your studies you will also be able to undertake modules such as International Fashion Marketing and Creative Brand Management, Social Media Marketing and Communication and more to develop your marketing expertise.

2. Elevate your fashion marketing expertise

3. Lead the delivery of global design strategies

Our fashion Masters course also covers the fascinating field of design management, arming you with the awareness and skills needed to drive brand innovation and business solutions.

If you choose to study our course, you’ll study a module in Design Management where you’ll learn the relevance of the strategic aspects of design management and service design. You’ll investigate service design within the circular economy model and explore design auditing and value typology across a variety of phases in the fashion value chain.

4. Drive fashion towards a sustainable future

According to Bloomberg, the fashion industry accounts for up to 10% of global carbon dioxide output – higher than international flights and shipping combined. To become an international fashion leader, you’ll need to strategise new ways to minimise this impact.

The Case Studies in Global Fashion and Sustainability module is available to study on the MA and PGCert pathways of our online fashion course. Here you’ll be able to identify and apply creative solutions from theories and critical frameworks to reduce negative social and environmental impact across all areas of the international fashion value chain.

5. Push the boundaries of fashion anytime, anywhere

When you study International Fashion Marketing and Design Management with the University of Leeds, your learning will be led virtually by expert academics in the School of Design.

By studying online, you’ll be able to advance and thrive in your fashion management career when and where it suits you. Choose from six entry points throughout the year and learn from a range of live and on-demand content such as videos, demonstrations, podcasts, and case studies to help you develop and fit your learning around your personal life and career. Visit our website to find out more about the benefits of studying online with the University of Leeds and discover our Frequently Asked Questions about the course.

Revolutionise the Fashion Industry

Revolutionise the Fashion Industry with an International Fashion Marketing and Design Management MA/PGCert from the University of Leeds.

“The course will help you to advance your skills in fashion marketing within an international context. Alongside developing fashion marketing skills, you’ll learn how design management can be used to audit and critically evaluate the phases of the fashion value chain from fibre to textiles to finished garments, through to the customer. These are highly sought-after skills in the fashion industry to help you progress as a manager and leader in this important business sector in the global economy.”

Dr. Bruce Carnie, Programme Leader

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Online postgraduate courses - University of Leeds