Studying International Fashion Marketing and Design Management online: 13 questions answered

Considering studying an International Fashion Marketing and Design Management course online at the University of Leeds?

You have two options to choose from – a full International Fashion Marketing and Design Management Masters (MA) or a International Fashion Marketing and Design Management Postgraduate Certificate (PGCert).

Whether you have specific questions about fashion management, the course options we offer, or what it’s like to study online, find the answers to some of the most asked questions below.

About International Fashion Marketing and Design Management

Fashion marketing is the process of presenting fashion items (e.g., clothes, shoes, and accessories) to customers of a brand with the purpose of maximising sales and profitability.

Design management encompasses concept development, applied creativity, prototyping, and experimentation in the creation of a fashion product or brand.

Through studying International Fashion Marketing and Design Management online with the University of Leeds, you’ll be ready to lead the future of fashion. It’s ideal if you are looking to start your own fashion brand or manage an existing one.

By adopting an interdisciplinary approach to the analysis of marketing and consumption, you’ll develop a critical awareness of tensions existing between consumers and businesses at an international level. And through exploring design auditing and value typology across a variety of phases in the fashion value chain, you’ll enhance your understanding and insight into the relevance of the strategic aspects of design management.

Read our blog to discover five reasons to study International Fashion Marketing and Design Management.

As a manager in the fashion industry, it’s crucial to be able to quickly respond to design and marketing challenges impacting the sector to build or manage a sustainable brand. That’s why as part of the International Fashion Marketing and Design Management course, you will:

Develop in-depth and critical knowledge of international marketing and design management theories and concepts using techniques relevant to these fields.

Utilise design management to critically evaluate the potential of fashion brands and business activities to avoid delivering negative social and environmental impacts.

Acquire an advanced understanding of international marketing omni-channel design and implementation strategies, including consumer behaviour and interactions and communication strategies for fashion products.

Research independent areas of interest in relation to the development of innovative and contemporary international brands, businesses, and design management strategies for the fashion sector.

Clearly understand the current context, issues, and challenges for fashion marketing and design management research.

Read our blog to find out why studying International Fashion Marketing and Design Management online could be the right choice for you.

According to McKinsey, the international fashion industry is set to return to growth as changing category landscapes, new digital frontiers, and advances in sustainability provide potential opportunities. As such, fashion marketing and design management expertise is becoming essential as companies seek to attract and retain top talent to maintain business growth.

Meanwhile, business analytics database CB Insights, report that technological developments such as robotics that sew and cut fabric, and AI algorithms that predict style trends, will futureproof the industry to an estimated global worth of $3 trillion by 2030.

By studying an International Fashion Marketing and Design Management Masters, you’ll enhance your earning potential and career opportunities by accessing managerial and leadership roles across fashion. Upon completion of the course you’ll be well placed to enter a range of careers in fashion management including:

  • Creative Design Manager.
  • Fashion Brand Manager.
  • Fashion Textile Manager.
  • Fashion E-commerce Manager.
  • Fashion Marketing Manager.
  • International Fashion Manager.

According to Glassdoor, the average salary of a Fashion Manager in the UK is £44,349 per year as of March 2022 with the potential to increase to £106,000 per year for those with plenty of experience.

Read our blog to discover the top careers in fashion management.

About the course

Our online course is specifically designed for current or aspiring fashion managers. It will enable you to develop a range of research, cognitive, creative, and intellectual skills together with techniques specific to fashion management for a successful career.

If you understand the importance and complexities of the global fashion industry, this course gives you the skills and knowledge to progress your creative abilities.

You can study for an International Fashion Marketing and Design Management MA (Masters) or Postgraduate Certificate (PGCert).

Depending on the pathway you choose, you can complete the course in a minimum of eight months or a maximum of four years:

  • MA: 2 years (full-time) or up-to 4 years (part-time).
  • PGCert: 8 months (full-time) or up-to 16 months (part-time).

Depending on the pathway you choose, you can complete the course in a minimum of eight months or a maximum of four years:

  • MA: 2 years (full-time) or up-to 4 years (part-time).
  • PGCert: 8 months (full-time) or up-to 2 years (part-time).

When studying our online fashion Masters course, you’ll cover a range of topics to enhance your understanding of fashion. You’ll study foundation modules in:

  • International Fashion Marketing and Creative Brand Management (15 credits).
  • Case Studies in Global Fashion and Sustainability (15 credits).
  • Strategic Digital Marketing for Fashion (15 credits).

You can also tailor your learning to suit your personal interests with development modules in:

  • Strategic International Fashion Marketing and Brand Management (15 credits).
  • Innovation and Portfolio Management in International Fashion (15 credits).
  • Social Media Marketing and Communication (15 credits).
  • Research Project Foundation: Research Methods and Data Analysis (15 credits).
  • Design Management (15 credits).
  • Internationalisation across the Fashion industry Value Chain (15 credits).Project
  • Research Project – MA pathway only (45 credits).

Visit our module and course catalogue to find out more.

Studying with the University of Leeds

By studying with the University of Leeds, you’ll be part of a prestigious, research-intensive Russell Group university, ranked 20th in the UK (Complete University Guide League Tables, 2022). The course is one of the very few online fashion management courses that integrates the two areas of fashion marketing and design management, drawing on expertise from leading academics.

Alongside this, you’ll be studying with the Leeds School of Design, ranked 7th in the UK for Art and Design (Complete University Guide, 2022). 81% of the submission for our Art and Design research is rated as “world-leading” or “internationally excellent” (Research Excellence Framework, 2021). We’re an interdisciplinary School bringing together expertise from a range of design and technology specialisms.

When you study our International Fashion Marketing and Design Management Masters online with the Leeds School of Design, you’ll be able to fit your studies around your life and career, and benefit from a whole host of advantages that flexible learning brings, including:

  • Enjoying the support of a dedicated Student Success Advisor.
  • Learning through our specialised learning platform, Minerva.
  • Networking online with professionals across the world.
  • Paying your fees in manageable installments.
  • Starting the course at multiple points throughout the year.
  • Studying when and where it suits you.

Read our blog to discover the advantages of studying International Fashion Marketing and Design Management online or visit our website to find out more.

For your application, you’ll need to demonstrate that you meet the course entry requirements and English language requirements. All applications can be submitted online and suitably qualified candidates will be interviewed by one of our Enrolment Advisors as part of the application process.

For more information about the course and how to apply, please email, or call +44 (0) 113 341 1262 to speak to a member of our Enrolment Team.

Throughout your studies, you’ll be supported by our Student Success Team at the University of Leeds. Whether you have a concern or query around anything from disability support, personal tutoring, emergency situations or counselling, we’ll help you to ensure that you can make the most of your studies with a set of established policies.

Your learning will be delivered online via our award-winning virtual learning environment, Minerva, which can be accessed on different devices, whenever and wherever it suits you. The platform has been designed by a team of experts to ensure your online learning experience is of the highest quality and prepares you for success, both academically and professionally.

You’ll study through live online sessions with our world-class academics including lecturers, professors, industry experts, and trained postgraduate researchers. You’ll also collaborate and learn from like-minded professionals during regular interactive activities, including live seminars, virtual discussions, and group projects to develop a support system within a growing global community of virtual learners.

Assessment methods will emphasise not just knowledge, but essential skills development too. These will vary from module-to-module, with examples including:

  • Individual projects.
  • Group discussions and assignments to build on your real-world experience.
  • Live and pre-recorded student presentations of case studies and pitches.
  • Portfolios demonstrating creative strategies and case studies.
  • Literature reviews, using extensive online resources via the library.
  • Reflective logs.
  • Essays and written reports.
  • Multiple choice exams (these typically count for just 5% of the total summative assessment of the taught modules but are often used as formative feedback to check on your learning). We do not use traditional exams as our experience has indicated that these are not suitable for online learning students.

Can’t find the answer to your question here?

Please contact us and a member of our team will be happy to help.

Online postgraduate courses - University of Leeds