How to Write a Personal Statement for a Masters in Fashion Marketing

International Fashion Marketing Young male student looking down at a fashion marketing personal statement standing in front of two fashion mannequins

Ready to apply for a fashion Masters?

Once you’ve perfected your CV, it’s time to write your accompanying fashion marketing personal statement.

This must demonstrate your relevant experience and express your passion for the course.

Follow our top tips below to help you create yours and boost your chances of getting accepted onto the course.

Learn more about our International Fashion Marketing and Design Management course

What is a personal statement?

According to graduate careers site Prospects, a personal statement is a piece of writing that you submit as part of your postgraduate application and is your first real chance to sell yourself to the university and demonstrate that you are a right fit for the course.

The personal statement should act as a supporting document to your CV that primarily highlights your work experience in more detail, alongside why you are interested in the course and what you are planning to do with the Masters.

At the University of Leeds, academics are looking for students to go into detail about why they are applying for their particular university, so it’s worth discussing which modules in the course content you are most excited by (read the module guide thoroughly before starting this) or if there are any research projects underway that you are interested in.

Why do I need to write one for a Masters in fashion?

In a highly competitive market, universities are looking for fashion students who can bring a wealth of knowledge and a unique perspective to the course to enhance everyone’s learning experience.

Therefore, the need to provide a personal statement is becoming increasingly common as a mandatory requirement at the application stage of fashion Masters courses. This helps universities ensure that the highest calibre of applicants who are realistically able to succeed at postgraduate level are accepted onto their course.

Personal statements act as a unique opportunity to introduce and sell yourself to course academics and make sure that your application stands out from the rest.

How do I write a personal statement for a Masters in fashion marketing?

Your personal statement will be included in your online application. There is no definitive structure for the personal statement to allow flexibility in how you summarise your motivations but in general it should cover these three areas:

  1. Your previous background in relation to the qualification
  2. Why you are choosing the university in particular
  3. What you are planning on doing with the Masters and how you will use this in the future

If you meet the standard entry requirements, you’ll need to focus your personal statement on why you want to study with the University of Leeds. On the other hand, if you do not meet the standard entry requirements (are a non-standard applicant), change the focus to show you are eligible through cross-transferable skills and demonstrate how you’ll make a difference to the course by outlining your career journey to date and justifying why you are switching to the fashion industry.

What shall I include?

When writing a fashion marketing personal statement, we’d recommend that you include:

  • Your reasons for applying for the fashion Masters course.
  • Which specific fields within fashion marketing and design management interests you the most.
  • Your academic experience to date, including the subject areas and modules that you most enjoy.
  • The most significant research project or dissertation you have undertaken, discussing the title, research methods and overall outcomes.
  • Any previous experience of engaging in quantitative research alongside the research methods and statistical packages used.
  • Your career plans and how the course might help you achieve them.

How long should a fashion marketing personal statement be?

Although there is typically no given word count, at a Masters degree level, your personal statement should be no less than one page in length. The course leader will be checking your writing capabilities, so it needs to be professionally written and thoroughly proofread for spelling and grammar before it is submitted.

Young fashion professional holding a grey laptop in front of a clothes line and next to a dressmakers mannequin

Preview of the University of Leeds International Fashion Marketing and Design Management programme page

Want to learn more about our online International Fashion Marketing and Design Management course?

Check out the course content and how to apply.

Online postgraduate courses - University of Leeds